Hi there,I'm Lance
Barrera

Staff Product DesignerCrafting design systems at GoFundMe
New York, NY

Archive

HBO Europe Navigation

2017

Big-Screen Apps

Improving the navigation for HBO Europe’s big-screen apps.

Dover Dispenser UI

2019

Dover Fueling Solutions · Patent held

Designed the touchscreen interface for next-generation fuel dispensers, balancing industrial constraints with an intuitive consumer experience.

Dover Enterprise Design System

2018

Design System

An adaptable navigation system for a portfolio digital products.

Lidl US Store Deliveries App

2017

iOS App

Making receiving deliveries 77% faster for Lidl US with an iOS app.

Shipt Vision Reel

2021

Future Vision · Reel

Led the design of Shipt's five-year vision, partnering with Huge on an animated reel that inspired 1,300+ employees.

Us/China Typographic Poster Exchange

2013

Poster exhibited

About

A decade of product design across startups, agencies, and major tech companies. But all you really need to know is that I love to make/build/design. Currently, I'm co-leading design systems at GoFundMe where we're enabling AI efficiency for the company.

Experience
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GoFundMe
Social fundraising platform

Leading design for GoFundMe's design system, Heart, across web and mobile. Driving design system adoption and helping the company unlock efficiency with AI. Also contributing to high-impact initiatives including the 2026 rebrand

Staff Product Designer2021–Present
Shipt
Same-day delivery marketplace

Designed shopper-facing tools and stats experiences that helped shoppers optimize their earnings. Led the redesign of the Shopper's stats page which became a Webby-nominated feature for Best User Experience.

Senior Product Designer2020–2021
Creative Mornings
A global lecture series for the creative community.

Founded and hosted a local chapter in Charlottesville Virginia, while working at WillowTree. Worked with speakers, sponsors, and other volunteers to host free events each month.

Host · Volunteer2017–2020
WillowTree
Digital product consultancy

Shipped native apps and responsive web products for clients across fueling, grocery, and finance. Collaborated in cross-functional teams from discovery through delivery.

Product Designer2017–2020